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H’Art Prod is a Florida-based agency dedicated to supporting and representing exceptional international musical artists known for their innovation, creativity, and artistry.

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The company is led by Hakim Lahlou, a seasoned industry professional with over two decades of experience in Morocco, where he became one of the most respected independent performing arts promoters in North Africa.

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Throughout his distinguished career, Mr. Lahlou has produced and promoted more than 350 events, showcasing a wide variety of international productions such as The Bellydance Superstars, The Jungle Book, Tango Pasión, and Peter Pan on Ice. He has also collaborated with legendary artists including Ray Charles, Charles Aznavour, and George Benson, among many others.

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In 2006, Mr. Lahlou founded the renowned Jazzablanca Festival, which has since grown into one of Morocco’s premier music festivals and a landmark annual event for jazz and music lovers alike. Over the years, the festival has welcomed an impressive lineup of world-class performers, including Chick Corea, Patti Smith, Al Jarreau, Dee Dee Bridgewater, Joss Stone, and Marcus Miller, to name a few.

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Driven by his enduring passion for the performing arts, Mr. Lahlou established H’Art Prod in the United States with the vision to:

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  • Produce and promote exceptional live performances

  • Secure engagements for represented artists

  • Handle all travel logistics and arrangements

  • Manage U.S. work visa applications for touring artists

  • Oversee state and federal tax compliance

  • Coordinate backstage and production requirements with efficiency

  • Provide U.S.-based tour management services

  • Foster community engagement through educational programs, master classes, and artist residencies

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At H’Art Prod, our mission is to build cultural bridges and celebrate artistic excellence by connecting remarkable talent with audiences across the United States and beyond.

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Jazzablanca Festival

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Red Army Choir

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George Benson

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Yuri Buenaventura

© 2025 by H'Art Prod. 

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